The social customer

This book was good but not the most engaging. But it did come in great condition and got the job done.

I bought this book on Amazon with some reluctance because I read so many valid Social Media Marketing/Content Strategy/Listening/Etc books and I was not sure what more this Author could add. The word that got me hooked to buy was "customer.

I just finished reading The Social Customer by Adam Metz--long after I intended to. I am teaching a digital marketing elective this summer and wanted to have this in my toolkit.